REI x Nature Dogs
This project was based on taking a brand and then building an advertising/campaign for it. REI was the brand I chose and I worked to create an active dog-centered campaign. A large portion of this project was focused on creating a system to be used across a variety of different advertising platforms. I created multiple applications with this brand, such as social media images, posters, billboards, books, packaging, clothes, and website advertisements. The branding was created to be consistent and work well together in a grid. The patterns were used consistently throughout to reinforce the idea of trails and hiking as a part of the campaign.
