Collective Brand Book
What if...Fanatics created a campaign surrounded by the idea of sustainability? What would this portion of the brand look like? What problems would it solve for Fanatics that already exist? In what way can consumers interact with this campaign? I created a portion of the brand that focuses on sustainability and handmade creators to produce the products. These creators used old fabrics created by Fanatics to then up-cycle them to create new clothing items. The activation portion of this was an upCYCLE truck. The idea was to allow consumers to drop off their old clothes and creators inside the truck would use sewing machines to create new items like rally towels or bandannas etc. I also focused on other portions that make up a new campaign such as this one. Packaging and website applications that were created to reinforce the brand across other mediums.
