Overtime Pizza Co.
The assignment was to brand a fast food place in three words. My three words were dark, nostalgic, and athletic. The project was largely focused on designing for environments. This involved decorations throughout the space, signage, way-finding, and packaging. I wanted to create a pizza place centered around the idea of sports and iconic athletes in history. The idea of the shop is that it is open in late hours. The colors are minimal and contrast the common red color we see in pizza shops. The language used throughout the environments involves sports references and knowledgeable fun facts to allow for space to interact with the customers while enjoying their meals.
